Root System

A new kind of venture firm.

Root System is a collective of veteran startup founders, growth hackers, CTOs, developers, and product leaders. We do consulting for early-stage startups, and we work at steeply discounted rates in exchange for stock in the companies we serve. This "skin in the game" means we are incentivized to do a very good job.

We help startup founders de-risk their products and technology by designing & building high-quality software and high-functioning engineering organizations. We also help those founders develop markets, raise capital, and recruit + mentor full-time staff.

You can think of Root System as a seed stage venture firm, but one that invests sweat and brainpower and code (which are highly differentiated) instead of investing cash (although we do that too); or if you prefer, think of us as an accelerator for your product itself.

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